An ad for Samsung's Smart TV is creating quite a furor on the Internet.
The video, "Evolutionary Husband?", which was uploaded to the brand's YouTube page on May 14th, shows a woman fantasizing about what would happen if she could upgrade her husband as easily as she can upgrade her television.
According to Fox News, the commercial "portrays men as dirty slobs, just a half step up from cavemen." Reddit users discussing the ad in the "Men's Rights" subredditdescribed it as "pure filth" and "absolutely appalling."
YouTube commenter SolApathy wrote: "I can't see myself buying another Samsung unless they offer a formal apology. If they ran a video like this showing a woman that was "too stupid" to plug in this kit there would be a firestorm on the news."
Men's rights groups are particularly vocal about discrimination against men, so their outrage isn't surprising, but this ad may not be particularly fair to women, either. Who really wants to be married to a robot?
This is not the first time Samsung has been called out for overplaying gender stereotypes in their marketing. In March, the company was criticized for how they portrayed women during the launch for the GS4 phone. CNET's Molly Wood called the event "tone-deaf and shockingly sexist." Nilay Patel at the Verge remarked, "it wasn't supposed to be this way."
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